Athletic Greens is a leading dietary supplement producer with an all-in-one formula to suit individuals with varying needs on a daily basis. Its formulas are distributed throughout the U.S. and Europe.

As a leading company in the food supplement market, Athletic Greens challenged Brazilero to originate a video that explains the benefits of its product to its three target groups – lifelong athletes, busy moms, and health-conscious gen-Xers/boomers.

We created three unique intros, about 15 seconds each, to cater to each customer segment individually. Meanwhile, the core video message was kept consistent. The video features two different voice-overs (male and female), to ensure Athletic Green’s ability to reap the maximum output from each video.

This flexibility was a massive advantage and allowed the client’s message to really hit home for its target audience groups!