Aunalytics reached out to us with a request for creating a video that would describe their complex solutions in an easy-to-understand way for their target personas. After the initial call, we got down to work and thoroughly consulted with Aunalytics about what was needed for each target customer profile.
We also put together a plan based on our expertise in software services, which allowed us to take this idea one step further. Instead of making just one video, why not take advantage of the wide variety of ways people engage with content today?