In the world of marketing, just three percent of video content and TV commercials are directed by women. Gillette Venus wanted to change that, which is why they required a female creative producer to direct a video to encourage female success in the realm of film and production.
The script and creative idea were delivered by our Creative Producer, Cristina Postica. Cristina based the story on her journey in the creative world. We went on to use the very latest design and animation trends to most effectively convey the atmosphere of a woman’s creative journey in the marketing world.
We contributed to a massive digital campaign on Instagram with the hashtag, #HerShotXVenus, from P&G. Together, we helped to spark inspiration in countless women in their journeys to becoming more fearless. The video swiftly racked in thousands of views and was distributed by P&G across multiple platforms and media outlets.
