We were approached by a Netherlands Marketing Agency for a YouTube preroll campaign presenting a new product line for the international beverage conglomerate, San Pellegrino. The product they wished to showcase was a lemon + tea and peach + tea flavored beverage.

The main constraint was the timing of the video. The video was supposed to be short (a maximum of six seconds), while also accomplishing several other goals. It needed to grab the viewers’ attention immediately, while also presenting a juicy and colorful vibe.