We were approached by a Netherlands Marketing Agency for a YouTube preroll campaign presenting a new product line for the international beverage conglomerate, San Pellegrino. The product they wished to showcase was Limonata – a fresh-tasting flavor with no artificial sweeteners.
The main goal was to make viewers feel the product’s taste in just 10 seconds by using nothing but their eyes. To do this, we needed something striking – where they could look at it and say, I want this. So with these colorful, eye-catching vibes, people can experience San Pellegrino’s refreshing taste for themselves – even if only for a second.
