Athletic Greens is one of the leaders in the food supplement market. They contacted us to update and refresh the videos they created 7 years ago. In order to target different audiences, we developed videos with 3 different introductions. Each video aimed to explain the product’s benefits to a target audience, with the broader objective of increasing the conversion rates from the advertising campaign.
Athletic Greens
All-in-one daily supplement
Health Wise
Healthwise builds the world’s best healthcare content and software, helping turn care moments into lasting relationships. They approached us with an interesting video concept combining an explainer/commercial video with testimonials. This project was done during a period in the COVID-19 pandemic when shooting testimonial subjects live was not an option. After some brainstorming with the creative team, we came up with an exciting solution that pairs testimonialaudio recordings with eye-catching animation. The video was used in email campaigns and alsogenerated feedback and conversation on the company’s social media pages.
Community App
by Vibrent Health
Vibrent Health’s mission is to accelerate health research. They work to optimize human health through precision technology and digital tools that empower participant engagement, research analytics, and research management for researchers, research organizations and research participants. The Community App is an important new company initiative. The App helps individuals share information about how Covid19 has pandemic affected them. It also gives them opportunities to share data from wearable devices from Fitbit and Apple. With this data, users are able to see how others are impacted by the pandemic.After the final video was approved, we adapted it for Spanish-speaking audiences, as well.
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