The kitchen setting grounded the experience in familiarity before exploding into a dynamic visual journey, mirroring the layers of bold, tangy, and savory flavors.
Lay's - All Dressed
In partnership with our Friends from Vidmob, Brazilero Studio brought to life on screens Lay's All Dressed! Inspired by the bold mix of sweet, savory, and tangy, we turned their key visual into a dynamic digital campaign that hits just right.
Starting with a simple kitchen moment—a bag of Lay’s All Dressed resting on the counter—we transported viewers into a bold, flavorful world of crunch and excitement. Every frame was meticulously crafted to keep the spotlight on what truly matters: the chips.
From initial concepts to final renders, we worked seamlessly under a tight deadline to bring this vision to life. Using dynamic camera movements, rich textures, and hyper-realistic CGI, we ensured that every crisp, every swirl of seasoning, and every crunch felt irresistibly real.
Making Every Detail Count
Lay’s wanted their chips to look as real as they tasted. To get it right, we scanned actual chips in 3D, capturing every curve, texture, and crisp. The result was this hyper-realistic, mouthwatering visual that delivers on impact.
Now rolling out across digital platforms, this campaign ensures snack lovers see—and crave—Lay’s All Dressed like never before.
Using cinematic lighting and fluid motion graphics, we transformed a simple snack into an irresistible, high-energy visual spectacle. Every element was carefully designed to heighten appetite appeal and make Lay’s All Dressed the true hero of the screen.
