Aunalytics — Security Applies

Our partners at Aunalytics came to us inspired by Apple’s minimalistic typography. The video they envisioned, intended for use on LinkedIn, needed to have a timeless quality to it—something they could get a lot of mileage out of.

The use of real human faces to represent their clients and industries was a strategic choice to help foster trust and attract user attention.

Timeless doesn't have to be bland. Gradients were used to add a dash of visual flare and create a feeling of depth in each frame. The concept and script were developed by our team, ensuring a cohesive and intentional final product that effectively communicated the message while adhering to the client’s stylistic preferences.

The goal was to strike a balance between simplicity and sizzle, creating a piece that resonated with a buttoned-up LinkedIn audience. In collaboration with Aunalytics, we strategized and produced an extensive collection of more than 15 deliverables.

These were tailored to different target audiences with varying calls to action.