A Netherlands-based agency asked us to put our flavor-packed motion design to work for their client, San Pellegrino, in a YouTube pre-roll campaign. Their latest taste creation, Limonata, needed a set of visuals to match its bubbly, fresh flavor.
The task was to convey the essence of Limonata's flavor in a mere 10-second visual experience, using only images to stimulate the viewers' sense of taste.
Our goal was to create something so mouth-watering it would give viewers a, “gotta try it,” level of thirst. With vibrant, eye-catching imagery we set out to evoke the refreshing taste of San Pellegrino Limonata and lead viewers on a kaleidoscopic journey of flavors.
Every element of the video, from the color palette to the motion design, was carefully picked, juiced and infused into a sensory experience stirred together to whet the appetite.
Marrying the art of eye candy and the irresistible desire for a juicy story, we transported viewers into the refreshingly sunny world of San Pellegrino Limonata.
The goal was to create a memorable moment of engagement, leaving them thirsty for more and craving a San Pellegrino’s Limonata for themselves.
